Are Hummingbirds Attracted to Red?

It’s commonly believed that certain colors attract birds, but is it true that hummingbirds are especially drawn to red? The answer isn’t completely straightforward.

While bird enthusiasts widely agree that hummingbirds are attracted to bright colors, there’s no single, definitive reason that explains their apparent preference for red.

Part of the explanation lies in how hummingbirds see the world. These birds have heightened sensitivity to the yellow and red end of the color spectrum, while cooler colors like blue appear much duller to them. As a result, warm, vivid colors stand out more clearly in their environment.

So why red in particular? Some evidence suggests that this preference may be learned. Many commercially produced hummingbird feeders and some nectar products are red. Because hummingbirds have excellent memories, especially when it comes to food sources, they’ve learned to associate red with abundant, high-energy nectar. Once they find a reliable food source, they tend to return to it again and again.

Adding Red to Your Landscape

Regardless of the reason behind it, red works. Incorporating this bold color into your yard is an effective way to catch a hummingbird’s attention and encourage repeat visits.

Feeders: One of the easiest ways to add red is with hummingbird feeders that feature red lids or accents. Feeders that are visible from above are especially helpful, as hummingbirds often spot them while flying overhead.
Flowers: Planting red flowers is a natural and beautiful way to attract hummingbirds. Bright blooms are easy for them to spot mid-flight and they provide a valuable food source while adding vibrant color to your garden.
Ribbons: For a simple visual cue, tie red ribbon or surveyor’s tape to trees, porch railings, or shrubs. The movement and color can catch a hummingbird’s eye as it flies by, sparking curiosity and encouraging it to investigate nearby food sources.

Five Other Ways to Attract Hummingbirds (Besides Red)

While color plays a role, there are plenty of other ways to make your yard irresistible to hummingbirds.

Add misters or water features
Hummingbirds love bathing in fine, moving water. A hose mister or gentle spray provides a refreshing spot for them to fly through, clean their feathers and cool off before preening.
Set up multiple feeders
Hummingbirds can be very territorial. Placing several feeders in the same general area helps prevent one dominant bird from guarding a single feeder and allows more birds to feed peacefully.
Plan for continuous blooms
Choose plants that flower at different times throughout the growing season. A steady supply of blooms ensures hummingbirds always have a reason to stop by.
Leave spider webs undisturbed
Spider webs are surprisingly important to hummingbirds. They use the silk to help hold their nests together and also feed on the protein-rich insects trapped in the webs.
Encourage insects
Insects are an essential part of a hummingbird’s diet, providing protein that nectar alone can’t supply. Planting flowers that attract insects helps create a balanced, bird-friendly habitat.

By combining bright color with food, water and shelter, you can turn your yard into a hummingbird haven that keeps these birds coming back all season long.