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Job Title: Email Marketing & Social Media Coordinator

Job Title: Email Marketing & Social Media Coordinator
Classification: Full-time, Year-round
Location: Lititz, PA
Pay: $20.00 - $25.00 hourly

TO APPLY: Please download our application and return your completed form via one of two methods listed below.

About Us: Esbenshade’s Greenhouses, Inc., is a dynamic and innovative company operating three retail stores and a wholesale operation in Pennsylvania, and a growing E-Commerce Fulfillment Division with locations in six states. We are looking for a creative and driven individual to join our marketing team as an Email Marketing and Social Media Coordinator.

Duties & Responsibilities: 

  • Develop and execute email marketing campaigns to drive engagement and conversions.

  • Create, schedule, and manage content for social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  • Design and implement social media strategy to align with business goals
  • Create engaging text, image and video content for all social media platforms
  • Monitor and analyze the performance of email and social media campaigns using analytics tools.
  • Collaborate with the marketing team to align email and social media strategies with overall marketing goals.
  • Design visually appealing email templates and social media graphics.
  • Stay up to date with industry trends and best practices in email marketing and social media.
  • Engage with followers and respond to comments and messages in a timely manner.
  • Conduct A/B testing to optimize email and social media content.
  • Track and report on key performance metrics, providing insights and recommendations for improvement.
  • Create visually appealing home and landing pages for our website with a focus on information and conversions.
  • Measure web traffic and monitor SEO.
  • Set specific objectives and report on ROI.
  • Suggest new ways to attract prospective customers, like promotions and competitions.

Skills & Abilities:

  • Proven experience in email marketing and social media management.

  • Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact) and social media management tools (e.g., Hootsuite, Buffer).
  • Strong writing and editing skills with attention to detail.
  • Creative mindset with the ability to generate engaging content.
  • Excellent organizational and time-management skills.
  • Ability to work independently and as part of a team.
  • Knowledge of SEO and web traffic metrics is a plus.

Time Requirements:

  • Monday through Friday 8:00 AM to 5:00 PM.
  • This position is an in office role located in Lititz, Pennsylvania.

Benefits:

  • Competitive salary and benefits package.

  • Opportunity for professional growth and development.
  • Collaborative and supportive work environment.